World of Warcraft, Hearthstone, and Overwatch collectibles featured at SDCC with a new approach to exclusives distribution in favor of fans.
We are less than a week away from San Diego Comic-Con, one of the largest celebrations of popular culture in the world. The promotional materials are going up in the Gaslamp Quarter and fans are putting the finishing touches on their cosplay. Exhibitors are also preparing for the event and Blizzard is no exception. The gaming giant, who hosts their own massive convention every year will be joining the fray with a few panels and new goodies.
The San Diego Comic Con is known for many things but exclusives, in particular, get fans fired up for one reason or another. The chance to get your hands on unique items produced in limited numbers has fans standing in lines for hours for that special something from Funko, Blizzard, Hasbro, Lego, and more. It also feeds an aggressive after market where items are resold at exorbitant prices. Blizzard is changing its approach to con exclusives to better serve the fans.
Blizzard revealed that there will be no San Diego Comic-Con exclusive at their booth in favor of a new exclusive system that, they believe, is fairer to fans. Their new “convention exclusives” and “Blizzard exclusives” will make it easier for fans to get a hold of items because they will not link linked to specific shows. If you are heading to SDCC this year you will find the Blizzard booth in the A section of the exhibit hall, booth number 140.
Convention exclusives will only be sold at larger conventions such as SDCC, Gamescon, and of course Blizzcon. This year that will include two limited edition prints one for Overwatch and one for Hearthstone’s new Knights of the Frozen Throne expansion. There will also be a set of five recruitment posters for Overwatch as well as a special golden Soldier 76, which will be sold at SDCC for the first time.
Blizzard exclusives are items that will be sold on the Blizzard Gear Store and any convention that has a Blizzard Gear Store. Items include a Funko Pop! D.Va and MEKA large enough to fit D.VA inside, Colossal Sized Arthas, and lots of Overwatch gear. All of these exclusives will be available on the Blizzard Gear Store starting Wednesday, July 19.
Blizzard creatives will also participate in a couple panels including a behind the scenes of Overwatch’s newest hero panel on Friday, July 21st, 7 -8 PM in panel room 6BCF. The panel will include Overwatch developers Michael Chu (lead writer), Arnold Tsang (assistant art director), Renaud Galand (lead character artist), and Geoff Goodman (principal game designer) and will give fans behind-the-scenes look at the “creative process of developing the story, art, and gameplay”, presumably, for Doomfist. It will be followed by a short Q&A.
Later Andrew Robinson (senior writer at Blizzard Entertainment, Overwatch) will join a panel of writers to discuss digital storytelling and how the medium changes they way stories and worlds can be developed. That will take place Friday, July 21, 2017, 8:00 pm – 9:00 pm in panel room 11.
Members of the DVS community are heading to San Diego next week to take part in the fun and sun. If you weren’t able to get tickets stay tuned for our highlights. What do you think of Blizzard’s approach to exclsives? Let us know in the comments below and join us on Discord, on our Facebook page, or Twitter.